DIAMONDS are a girls best friend....and Damin and Annely Moys passion. And that passion is Waitomos gain. The Hawkes Bay couple opened their first jewellery shop DM Jewellery Design in Te Kuiti on the 20th of August 2012. Damin grew up in jewellery industry, learning manufacturing from his father before moving to Australia for a short time where he worked manufacturing jewellery, later managing a retail jewellers store in Hastings. His father Richard, mother Sue and brother Carl are manufacturing jewellers and two other family members are watchmakers.